12 Social Media:Tips for Church Leaders
I’ve seen many church leaders use social
media really well. However some pastors haven’t understood what social
media really is and how to get maximum leverage from it.
Social media is a wonderful opportunity for church leaders,
para-church leaders to build a platform of social influence that can extend
well beyond the four walls of a Sunday experience. For example, it’s an
opportunity for your congregations to see what you do beyond Sundays during the
week. It is also a savvy way for your church to move beyond the corporate
church Twitter, Facebook or Instagram accounts and put a human and personal
touch to everything that is social about the mission and vision of your church.
This is an exciting opportunity not just for your senior leader but your whole
church staff in personalising your church’s social media influence.
If you are a church communications pro please pass these
tips onto your church staff and leaders. Social media is simply the best way to
extend and amplify your church’s voice.
Here are a few tips for church staff and leaders I’ve learnt
along the way which I’d love to pass onto you. Again,stay in touch!
1. It’s all not about you.
Social media is a social communication channel. It is your
opportunity to be the real you, but you have to realize that it isn’t all about
you. Help others. Serve others. Reach out to others.
Whatever your favorite social media channel is, whether it
is Facebook, Twitter or Instagram amongst others, follow people who you know
back. Following people back on social channels such as Twitter and Instagram
actually shows that you are interested in what they have to say. Social media
is like a party where there are circles of conversations going on, imagine if
someone ignored you in your party circles?
I’ve seen plenty of church leaders who hardly follow anyone
back and they especially need to get this principle. Social media is a
conversation, not a broadcast.
2. Be social. Engage. Don’t just broadcast.
I know, I know, your time is important to you. You are an
important and busy person. If you are on social and you have to realise that
social media isn’t just another broadcast communications channel for what you
want. It’s a conversation about what’s possible. Influence is far more powerful
and effective than instruction. Social media is the digital campfire of today.
Who are you talking to?
I remember when I started blogging and all I would do is
broadcast my posts. I thought that I had a reasonable frequency in my posts but
I soon got feedback that I was spamming people. Gulp. Sorry!
I remember when Rick Warren actually responded to something
I said (Yes it was really him). I mattered to someone so amazing and so global.
People love to feel special. We all hope that what we say has value and can
make a difference.
3. Highlight and celebrate the things that really matter to
your community.
Celebrate people who do great things or are causes/issues
that you care about. It shows the real you and where your passions are. People
love knowing what you care about outside of the one hour every Sunday. It helps
people connect into who you are and what you are passionate about.
4. Be devoted.
No I’m not asking you to marry social media, just be there.
Be devoted to your social channel. There is nothing worse than seeing a leader
who is only there when they want to say something that is important to them. Be
all there when on a regular basis. Schedule it until it feels natural.
5. Be sustainable.
One of the most common complaints is that ‘I don’t have the
time’. But every leader I know wants the platform. If you want to build your
platform then you have to make the time. For you that might be 15 minutes a day
or hours, whatever you can sustain without impacting negativity on your focus
at home or at church.
6. Be real/transparent.
Tell us how you are doing. People love honesty and
transparency. It helps build a picture and build an affinity with the real you.
We all love emotional depth and honesty. I’m not just talking about your
feelings, it could be your family experiences, sports team, hobby, book you are
reading, or things that are shaping you at the moment. These can really build trust and
relationship.
7. Don’t outsource your profile.
This is one that really gets my goat. Maybe when you are
getting started and learning the ropes its okay to get initial help and input
from your staff. But social is meant to be an informal channel to those who are
really interested in you. Once you learn the ropes, take the training wheels
off and go solo!
8. Ignore the trolls.
Not everyone is going to love what you do or say. The social
media space is a competition of ideals and worldview. Everyone is going to let
you know what they really think. Some do it gracefully, some don’t. Trolls are
an unfortunate part of the social world. Ignore them, block them or report them
if they go outside the boundaries of acceptable behavior.
9. Social isn’t a promotional tool.
Don’t just tell us what your latest album, message, seminar,
service is all about. Talk to your followers, share with them. Interact with
your followers on a human level.
10. Think glocally.
Your followers can come from anywhere and everywhere in the
world. Most of my online followers are the from North America. Love you all! It
won’t just be people who are in your local area. I’m always surprised and
intrigued by how people find out about me, it will be exactly the same for you
too!
11. Identify your tribe and love them.
You will have those that just follow you and those who are
your ‘greatest fans’ (no stalkers allowed
). The ones that interact and engage with you the most. These followers
are your cheer squad or tribe. Whatever funky term you want to use. They are
your most loyal, passionate people who really care about what you think and
say. Identify them because they can help spread your message further and
faster.
12. Take photos.
A picture can say a thousand words. Instagram is a great way
to visualize what you are doing right now and its very quick for the
pastor or leader. If you travel a lot it helps people visually comprehend what
you are on about.
It social it should be interactive!!!
cheers!!