WHY YOUR CHURCH NEED A STRONG SOCIAL MEDIA PRESENCE

Traditionally church organizations are designed to impact communities or even have a national presence. 

Very rarely do we realize that, once you create a website or social media account, you become an international organization. Social Media is one of the best ways to reach people with your message because it allows the information to flow from your church organization to their social profile, touching people right where they are. Additionally, very few organizations understand how important their ministry content is to people who are in areas where they cannot worship openly and proclaim their faith. These situations leave them worshiping in online settings and utilizing online content to help them in their spiritual walk. Organizations should strive to reach people wherever they are, on whatever network and via any device they pick up or choose. This is the opportunity that social networks give us.

Which Network is the Best?

Is it Facebook and their one billion users? Is it Twitter and their easy-to-use network? Is it Pinterest and their Pictures and Videos? Is it YouTube and their massive video network? Which one is it? The answer is simple: The best social network is whichever one your organization knows how to use. That is the most difficult point for organizations to grasp when they start using social media. Just start with the network your staff knows best. The Social Network your organization should utilize depends on its capability to use the network, your content, and where your audience is primarily “located” on the web. If you have only a small amount of content and your staff knows Twitter best, start on Twitter. If you have people on staff who are familiar with Facebook, use that social network. Ask your audience which networks they use the most and start there. You don’t have to be on ALL of them, but it’s good to be on as many as your staff can handle. If you can only be on one network, make the most of that network until you get the ability to expand to more.

What Should We Post?

To give you some guidelines, here are four focal points in establishing your organization’s message via social media:

Inspiration – Make sure you provide inspiration and motivation via your social networks. These are the best types of posts. Whether they are quotes or photos with encouraging words (memes), everyone desires some type of inspiration in their life.

Information – Provide information about your organization via your social networks. Don’t assume everyone reads your website or viewed your eblast. Distribute the information about events and other happenings via your social networks. You can also repurpose flyers, newsletters, eblasts and other marketing materials and send them out via social networks.

Communication – Social media is “Social”. Therefore, it should be a two-way communication. If you post to a network and people comment, ask questions, and take time out of their busy day to respond, make sure your organization takes time to acknowledge them and respond back. Don’t appear too arrogant to respond to your social network fans. Even if you don’t have the staff or time to answer every comment or question, at least answer some. Show that the organization sees their comments/questions and cares.

Consistency – The network through which you push content out to your online users is irrelevant if there isn’t a consistent strategy behind it. The networks will come and go, but the strategy remains the same. Make sure the content from your organization flows consistently via your online properties to your online users.

JUNINETIN INNOVATION;

Offers Social media marketing services to churches for increase visibility and growth.

27 Atinuke Olanbanji off unity road,Ikeja,Lagos.

08025035481,07030227566